This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
It occurred to me that in my post yesterday about the importance of telling a good story over the obsession of making your videos look “cinematic,” I didn’t offer up any solutions for how to do that. It’s great to say “tell a great story!” But, what if that is something that’s hard for you. […]Read more "Nine REAL Tips for Story Inspiration"
Four attributes every commercial (or promotional video) should have to be effective. (IMHO)Read more "What Makes an Effective Commercial"