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Exploring the Commerce & Craft of the Creative Arts

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Larry Jordan

Another Threat an FCPX-powered User Base Means to Small Pro Videographers

So last week I offered a “crazy” theory that the new Final Cut Pro X (aka FCPX) is aimed squarely at pro photographers. As I wrote in that post, based on the terminology, the paradigm shift, and the much larger market, I think this theory holds some water. But Mark Spencer of Ripple Training makes […]

Read more "Another Threat an FCPX-powered User Base Means to Small Pro Videographers"

FCPX and the Problem with Creatives

I questioned whether it would make sense for me to blog about the release of Final Cut Pro X (aka FCPX). Seems like every major filmmaker/blogger is already doing it. But, I’d like to tackle the situation from a viewpoint that I don’t see anyone else doing. The fundamental problem with creatives in general….

Read more "FCPX and the Problem with Creatives"
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