Know Your Audience
If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
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Transmedia Storytelling
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
Read more "Transmedia Storytelling"Protected: Ron and Tasra's WEVA09 Presentation
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Read more "Protected: Ron and Tasra's WEVA09 Presentation"The Trouble with Trolls
A staple in fantasy lore and children fictional stories is the troll. An ugly and evil creature that eats little kids and goats. But there’s another kind of “troll” that exists in the real world. I’m talking about the trolls that lurk on forums and boards. Wikipedia defines this “troll” as someone who posts controversial, […]
Read more "The Trouble with Trolls"Don't Let the Messenger Over-power the Message
Today I had lunch with a friend and colleague, and after we talked shop over a grande mocha frap with light whip (me), and a raspberry ice tea lemonade thingy (him). We got to talking about the power of social media (shocker!) and the vital role that video plays in an online social media marketing […]
Read more "Don't Let the Messenger Over-power the Message"The Cure for Twitter Envy
Are you one of the 10+ million people on Twitter, tweeting your life for the whole world to see? If so, you at some point may have suffered “Twitter Envy.” You know the feeling. When you click on over to someones Twitter profile to see how many followers they have, then you compare it to […]
Read more "The Cure for Twitter Envy"Learn about the Power of Social Networking and Video Blogging at WPPI
If you’re planning to attend WPPI’s annual tradeshow and conference next week, might I encourage you to drop by Studio B at the MGM Grand, Monday, February 16 at 8 am for a stellar presentation: Branding, Blogging, and Videos…Oh My! I’m teaming with world renown photographer and ShowIt Fast and ShowIt Sites founder/CEO David Jay […]
Read more "Learn about the Power of Social Networking and Video Blogging at WPPI"“The Longest Day” Premieres
I just realized that I haven’t blogged about my own TV show. On November 18, 2008, I gathered twenty-four top wedding photographers from North America to participate in a reality TV show called “The Longest Day.” The premise is simple: split the group into two teams, and give each team 24 hours to write, shoot, […]
Read more "“The Longest Day” Premieres"The Power of Promos Prevail
I was excited to see than my good buddy and client Dane Sanders got this month’s “Best of Photography Websites” by RangeFinder Magazine. The video we produced for him was called out in the article as a contributing factor. I think this is a great testament to the power of video to extend your brand. […]
Read more "The Power of Promos Prevail"Ritz-Carlton Follows BMW’s Lead
Two more major companies turn to the power of narrative filmmaking and the Internet to market themselves. The prestigious hotel conglomerate Ritz-Carlton has joined forces with American Express to release a series of three short films to uniquely market their brands. Launched back on January 1, Ritz-Carlton Films will display three original short films with […]
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Dare Dreamer Magazine 