In today’s competitive environment you should do whatever you can that sets your company apart. Case studies on your site are an effective way to do that.
Read more "The Value of Case Studies and the Order of Your Work"Today I break down some of the shooting and editing decisions that go into a non-profit promo video using the Boys & Girls Club of New Orleans.
Read more "The Anatomy of a Non-Profit Video Shoot in New Orleans"In my third and final lesson on business failures, learn about a relatively recent failure I had for a service that is now as common as a cold.
Read more "Business Failures Lesson #3 – Timing is Everything"If you do any sort of documentary, educational or promotional video work, chances are you will need to use b-roll: video footage that plays usually during an audio voice over, e.g. an employee being interviewed for a corporate promotional film is talking about how fun it is to work there, then the video cuts to […]
Read more "Four Tips for Better B-roll"Joe Buissink has had quite a life. Born in Indonesia. Abandoned by his biological mother (literally left on a doorstep). Verbally and physically abused as a child by his step mom. Moved to Holland at 7, then later to L.A. after his family had enough of the racial persecution they got in Holland (Joe didn’t […]
Read more "Joe Buissink – An Intimate Portrait Video"Do you ever have that feeling that you want to do more with your filmmaking or photography? Not necessarily more work or make more money, but do more important things with your craft. How would you like to cure cancer? Carla Lynn thinks you can. And I believe her.
Read more "You Can Cure Cancer with Your Craft"Only a life lived for others is worth living. ~ Albert Einstein Last night I attended my daughter’s induction ceremony into the national Beta Club. (Can we say “Proud poppa in the house!”) Anyway, I was never smart enough to be in Beta Cub. Well, let me re-phrase that. I never committed to school work […]
Read more "Taking the Path to Purpose"Last fall I had the incredible pleasure and honor to meet Ashley—a senior in high school diagnosed with stage 4 Ewing’s Sarcoma cancer at the end of her junior year. I came to meet Ashley via a film project I was shooting for Pictage’s PartnerCon 2010. Over the past couple of months, we’ve been airing […]
Read more "Perhaps My Most Important Film to Date"There’s one thing we all have in common no matter how good we are at our respective jobs, how long we’ve been in business, or how successful we are. We all, at some point, were a newbie. We had to learn the ropes, make mistakes, and grow. Sometimes after we’ve been in business for a […]
Read more "Lessons Learned When A Newbie"One of the wisest men in business I know is Jim Collins. No, not that Jim Collins. (although, I hear he’s pretty smart too. 😉 I’m talking about the CEO of my long-time client Pictage. Jim was brought in as CEO almost two years ago. I will not go into details about the changes he […]
Read more "Jim Collins on the State of the Photo Industry"