Derek Helpern on Pricing and His $300 Haircut
SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.
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Lowering Your Rate Without Hurting Your Brand
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.
Read more "Lowering Your Rate Without Hurting Your Brand"The Importance of Maintaining Brand Scarcity
Today’s guest blog post delves into the connection between brand scarcity and your prices.
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Four tips on how you can get paid for extra work clients require of you on a job you’ve completed…without pissing them off.
Read more "How to Manage and Price Client Revisions"My Top Ten Mistakes in the Past 10 Years – Part 2
Today I share mistakes 6-10 of the top 10 mistakes I’ve made in my ten years of business. Many of these I bet YOU still make.
Read more "My Top Ten Mistakes in the Past 10 Years – Part 2"Should You Ever Cut Pricing Deals with Your Prospects or Clients?
How do you respond when you get that inevitable question from a prospect, “Hey, if you cut me this deal, I’ll get you more business.” Today we look at another provocative topic about pricing.
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Should you or shouldn’t you put your prices on your website. Today I give the definitive answer.
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Vera Wang is the quintessential high-end, couture bridal designer. Wearing a Vera Wang dress on your wedding day is a dream come true for a woman. But it ain’t cheap. You could easily spend $10,000 for a Vera Wang dress (my whole wedding cost that much). Everything Vera does is expensive. Until about four years […]
Read more "How to Spin-Off a “Target” Brand When You’re a “Tiffany” Studio"How to Go About Setting Your Rates
I think one of the most often asked questions by newbies in the filmmaking or photography world are: what price should I set? Should I go high, or low? How often should I raise my prices? My podcast conversation with David Robin inspired this blog post. But then I started seeing this topic come up […]
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