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pricing

Derek Helpern on Pricing and His $300 Haircut

SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.

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Lowering Your Rate Without Hurting Your Brand

This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.

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The Importance of Maintaining Brand Scarcity

Today’s guest blog post delves into the connection between brand scarcity and your prices.

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How to Manage and Price Client Revisions

Four tips on how you can get paid for extra work clients require of you on a job you’ve completed…without pissing them off.

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My Top Ten Mistakes in the Past 10 Years – Part 2

Today I share mistakes 6-10 of the top 10 mistakes I’ve made in my ten years of business. Many of these I bet YOU still make.

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Should You Ever Cut Pricing Deals with Your Prospects or Clients?

How do you respond when you get that inevitable question from a prospect, “Hey, if you cut me this deal, I’ll get you more business.” Today we look at another provocative topic about pricing.

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Should You Put Your Prices On Your Website?

Should you or shouldn’t you put your prices on your website. Today I give the definitive answer.

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How to Spin-Off a “Target” Brand When You’re a “Tiffany” Studio

Vera Wang is the quintessential high-end, couture bridal designer. Wearing a Vera Wang dress on your wedding day is a dream come true for a woman. But it ain’t cheap. You could easily spend $10,000 for a Vera Wang dress (my whole wedding cost that much). Everything Vera does is expensive. Until about four years […]

Read more "How to Spin-Off a “Target” Brand When You’re a “Tiffany” Studio"

How to Go About Setting Your Rates

I think one of the most often asked questions by newbies in the filmmaking or photography world are: what price should I set? Should I go high, or low? How often should I raise my prices? My podcast conversation with David Robin inspired this blog post. But then I started seeing this topic come up […]

Read more "How to Go About Setting Your Rates"
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