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Sales and Marketing
Derek Helpern on Pricing and His $300 Haircut
SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.
Read more "Derek Helpern on Pricing and His $300 Haircut"Know Your Audience
If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
Read more "Know Your Audience"Three Proven Strategies for Raising Your Prices
I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.
Read more "Three Proven Strategies for Raising Your Prices"Worth is in the Eye of the Beholder
Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.
Read more "Worth is in the Eye of the Beholder"Gary Vaynerchuk and the Most Important Word Ever
Today we’re picking up from where this past Saturday Matinee left off. Social media marketing master and venture investor Gary Vaynerchuk talks about what he believes is the most important word ever. As usual, he pulls no punches and challenges you. WARNING: This video may convict you in ways you’re not prepared for! 🙂
“Your talent isn’t enough. You gotta go put in the work.” Gary Vaynerchuk
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Dan Wieden on the New TV Landscape
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
Read more "Dan Wieden on the New TV Landscape"Customer Acquisition vs. Retention and the Brand Experience
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Read more "Customer Acquisition vs. Retention and the Brand Experience"Boost Traffic to Your WordPress Site with SumoMe
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!
Read more "Boost Traffic to Your WordPress Site with SumoMe"A Promo Video that Repels as Much as it Attracts
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.
Read more "A Promo Video that Repels as Much as it Attracts"