Yesterday’s post about staying true to your vision may put some of your professional creatives in a quandary. What if your vision clashes with the clients? Some tips to deal with that.Read more "Can Pro Creatives Stay True to Their Vision?"
Are you worth what people are paying you? Then prove it!Read more "Prove Your Value and Cost Won’t Be An Issue"
Effective follow-up with clients can make or break your business. Here are seven tips I’ve found very helpful over the years.Read more "Seven Steps for a Friendly Follow-up"
Why just about all of the promotional videos we produce use documentary style interviews vs. formal scripts. Plus advice on when it make sense to use scripts.Read more "Scripts vs. Interviews for Promotional Videos"
If you’re a talented videographer who’s broke, chances are, it’s all your fault. Today’s post can help you turn that around.Read more "Why You’re Broke and Other Video Professionals Aren’t"
A recent promo we produced for a local branding and marketing firm exemplifies the importance of taking chances to go do something contrary to the norm.Read more "A “Mighty” Promo Video That Goes Against the Norm"
Today is part 1 of the ten biggest mistakes I’ve made in business in the past 10 years. This list may be more important than my success list.Read more "My Top Ten Mistakes in the Past Ten Years – Part 1"
How do you respond when you get that inevitable question from a prospect, “Hey, if you cut me this deal, I’ll get you more business.” Today we look at another provocative topic about pricing.Read more "Should You Ever Cut Pricing Deals with Your Prospects or Clients?"
As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.Read more "Being Viewed as a Commodity Will Affect What You Can Charge"
Should you or shouldn’t you put your prices on your website. Today I give the definitive answer.Read more "Should You Put Your Prices On Your Website?"