The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?Read more "A Branding Lesson from the Netflix Qwikster Spin-off"
Mark Sanborn’s book The Fred Factor is all about those people in a business that go above and beyond. The “Freds” of the world (named after Mark’s highly dedicated and hard working mailman). Last week I met a Fred. (Or rather, a Frederica).Read more "Are You a Fred? A Customer Service Superstar"
Just because the tide is out, doesn’t mean there’s less water in the ocean. ~ Seth Godin on the economy I came across this exclusive interview with best-selling author and transcendental marketer Seth Godin. Seth is one of the speakers at this year’s Chick-fil-A Leadercast, an inspiring and educational event designed for leaders of all […]Read more "Seth Godin Asks: Are You Willing to Fire Your Customers?"
Yesterday I was in a local UPS Store getting information about their box services. The manager I met with was a young guy, but really on the ball. Polite. Courteous. Informative. Didn’t give me a hard sell. I wasn’t ready to commit right then and there but told him I’d call back. He copied my […]Read more "Do You Have Systems in Place to Close the Deal?"