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Dare Dreamer Magazine

Exploring the Commerce & Craft of the Creative Arts

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commercials

Why “Maddie” May Have Missed the Mark

This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.

Read more "Why “Maddie” May Have Missed the Mark"

Nine REAL Tips for Story Inspiration

It occurred to me that in my post yesterday about the importance of telling a good story over the obsession of making your videos look “cinematic,” I didn’t offer up any solutions for how to do that. It’s great to say “tell a great story!” But, what if that is something that’s hard for you. […]

Read more "Nine REAL Tips for Story Inspiration"

What Makes an Effective Commercial

Four attributes every commercial (or promotional video) should have to be effective. (IMHO)

Read more "What Makes an Effective Commercial"
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