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Gary V at 99u. Still from video.

Gary Vaynerchuck on Storytelling

Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.

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The Top 3 Problems of Universal’s “Best Vacation Ever” Ad

What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.

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How UPS Failed a Basic Premise

A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.

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Lowering Your Rate Without Hurting Your Brand

This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.

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The Importance of Maintaining Brand Scarcity

Today’s guest blog post delves into the connection between brand scarcity and your prices.

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