Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.
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The Top 3 Problems of Universal’s “Best Vacation Ever” Ad
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.
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How UPS Failed a Basic Premise
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.
Continue readingLowering Your Rate Without Hurting Your Brand
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.
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The Importance of Maintaining Brand Scarcity
Today’s guest blog post delves into the connection between brand scarcity and your prices.
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