Tag Archives: Branding
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Steve Jobs Introduces the Think Different Campaign

In this old video of Steve addressing his team, he talks about the importance of taking care of your brand so that it can retain its vitality.

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Being Viewed as a Commodity Will Affect What You Can Charge

As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.

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A Branding Lesson from the Netflix Qwikster Spin-off

The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?

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Why This is the Best Wedding Video Promo on the Planet

A couple of days ago my good buddy Matt Davis of Life Stage Films sent me a private link to his new wedding video promo. It was a few hours before it went live and I was honored to be one of the early viewers. After watching it I had two thoughts. 1) I’m so […]

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Sometimes creatives are like hyenas waiting for the scraps thrown to them from of high profile lions. Hyenas Lion Contest © kibuyu, on Flickr

How to Decide Which Jobs You do for Free

Doing some jobs for free can be a great way to boost your business. But how do you know which jobs make sense to do for free, and which ones don’t? That’s a good question. Let’s find out.

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