In this old video of Steve addressing his team, he talks about the importance of taking care of your brand so that it can retain its vitality.
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Being Viewed as a Commodity Will Affect What You Can Charge
As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.
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A Branding Lesson from the Netflix Qwikster Spin-off
The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?
Continue readingWhy This is the Best Wedding Video Promo on the Planet
A couple of days ago my good buddy Matt Davis of Life Stage Films sent me a private link to his new wedding video promo. It was a few hours before it went live and I was honored to be one of the early viewers. After watching it I had two thoughts. 1) I’m so […]
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How to Decide Which Jobs You do for Free
Doing some jobs for free can be a great way to boost your business. But how do you know which jobs make sense to do for free, and which ones don’t? That’s a good question. Let’s find out.
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